General Sessions

Monday, April 28

8:00 a.m. – 8:15 a.m.

COE Welcome and Conference Introduction

Scott Baker COE President

8:15 a.m.– 9:15 a.m.

Masters of Better Engineering:  What Does It Take to Win in Challenging Times?

Peter Marks Managing Director, Design Insight

We face daunting challenges. Energy and materials costs are a greater concern than ever before, technical jobs are being outsourced, while whole industries (e.g. the US auto industry, where CATIA has been strong) are being challenged. Many of us are working harder than ever before, yet feel we're gradually falling behind. At the same time, PLM may not be keeping up (or at least properly anticipating) these changes. To its credit, the CATIA community is acting upon many of these challenges.   Still, there are challenges in the air. Among the topics we'll discuss: the human element missed in every PLM system - yet responsible for every great product success from autos and Apples to the hundreds of other market-leading companies our keynote speaker has worked with.

9:15 a.m. – 9:40 a.m.

CATIA Design Excellence for Product Success

Jacques Leveillé Nizerolle, CATIA CEO, Dassault Systèmes With a special virtual appearance by Bernard Charles, President & CEO, Dassault Systèmes

CATIA V5 has an impressive track record of successful customer implementations. It has reached the right level of maturity and robustness for a complete coverage of industrial processes reflected in the breadth and depth of the CATIA portfolio. Jacques will illustrate this through live and interactive demos to highlight the latest evolutions.

Featuring a special message to COE Annual Conference attendees from Dassault Systèmes President & CEO Bernard Charlès.

10:00 a.m. – 10:40 a.m.

Introducing PLM2.0 on V6 PLATFORM

Jacques Leveillé Nizerolle, CATIA CEO, Dassault Systèmes

Innovation starts with people and ideas. Standing at the cross-roads between imagination and engineering, IMAGINEERS are shaping the future. Jacques will get you through an online demonstration to illustrate the power of PLM 2.0 on the V6 platform as a global innovation framework for Imagineers. Hang on to your seat something really exciting is happening…

10:40 a.m. – 11:00 a.m.

Extending Product Innovation across the Enterprise

Albert Bunshaft Vice President, IBM PLM Solutions

In this keynote address, Al Bunshaft will share IBM’s vision for increasing the value of product lifecycle management throughout an organization and beyond to include partners, customers and suppliers. PLM processes are often isolated between organizations, locations and programs. These isolated processes prevent innovative ideas from surfacing and reduces time to market of new products. IBM has been delivering collaborative PLM solutions to leading manufacturing companies using innovative technology, best practices and integration capabilities. Join Al Bunshaft at COE as he explains the latest of IBM's PLM solutions and how they help reduce time to market and extend product innovation across an enterprise.

About the Speaker: Al Bunshaft is vice president of IBM Product Lifecycle Management (PLM) Solutions. In this role, he leads the deployment of IBM’s vast portfolio of technology, software and services, as well as its strategic partnership with Dassault Systemes, to meet the needs of clients in the PLM space. This includes helping clients derive increased business value as they conceptualize, design, manage and build their products. Previously, Al launched IBM’s Grid computing sales and business development organization and then served as IBM’s vice president of Infrastructure Solutions and leveraged his extensive technical background to assist customers in creating on demand computing infrastructures.. From 1998 to 2002, Al lived in Tokyo, Japan, where he was vice president responsible for IBM’s System p server business across Asia Pacific. Through his more than 20 years of experience in technology, research and development, sales, and product development, Al has developed and delivered innovative enterprise infrastructure solutions on behalf of IBM customers. He joined IBM in 1984 at the company’s Kingston, NY, development labs as a programmer. Al received his Masters of Science in Computer Engineering from Rensselaer Polytechnic Institute. He also holds a Bachelor of Science in Computer Science and Mathematics from the State University of New York at Albany.

TUESDAY, APRIL 29

8:00 a.m. - 8:50 a.m.

Life of a Boeing Part through the Product Lifecycle Management

Neil Lichty The Boeing Company

The “Life of a Boeing Part through PLM” shown from conceptual design through airplane delivery and into service, using a Floor Beam Part example. The steps which manage the part will be explored providing a detailed look at the Boeing interaction with the V5 suite of tools as the Floor Beam traverses its life cycle. Market requirements continue to evolve so do the needs of the Manufacturers processes & systems used for development of new products. Boeing will show how Engineering, Manufacturing, and Support system innovations interact to fulfill aggressive program targets (i.e. light weight, easy to update, relational design).

8:55 a.m. – 9:45 a.m.

Implementing ENOVIA VPM/V4 on Windows in a Collaborative Model at Magna Steyr

Pascal Doisy, Mecanica Solutions Inc. Eric de Silva, Mecanica Solutions Inc. Wolfgang Lederer, Magna Steyr

This presentation will study the most important issues and challenges that world leader automotive supplier Magna Steyr and premier PLM solutions provider Mecanica Solutions have faced together in order to enable an efficient PLM architecture. The presentation will explore: - solutions that have been successfully developed/implemented - sensibility of defining adapted tool methodologies to business needs - comprehensive collaboration model In collaboration with Mecanica Solutions, Magna Steyr is realizing all the benefits of developing PLM as a mechanism to foster collaboration and product innovation, and we are already looking to upgrade to the next technology and integrating more product development disciplines.

8:55 a.m. – 9:45 a.m.

Engine Design and Analysis at Ford Motor Company Through Integrated Template Solutions

Fred Karam, Engineering Solid Solutions, Inc. Sassan Khoubyari, Ford Motor Company

Productivity is a critical issue in engine design as a result of shrinking development times and manpower resource. This issue is address through the use of associative engine design templates that integrate the boundaries between design knowledge and analytical simulation prototypes. These design templates embedded design, engineering, and manufacturing rules to capture key knowledge for reusability, repeatability, and scalability. Templates are classified into categories that identify their use throughout the product development cycle. A gross, fine, net approach is implemented to identify what information is required, by each template, and at what time during the development critical path. This road map is utilized to develop the template models so that key critical information is available at the appropriate time to make intelligent data driven decisions. The model maturity model shows how the template is the heart for driving downstream detailed associative part design as well as seamless integration with upfront analytical simulation analysis.

WEDNESDAY, APRIL 30

7:00 a.m. - 7:50 a.m.

Creating the Future: Technologies That are Reshaping the Way You Think

Thor Sewell, Intel Raul Renaud, HP

Please join Intel and special guests in a fast-moving roundtable discussion that explores new ideas that will enable you to use software and hardware technologies to increase your productivity. This session will provide you a future glimpse of how next generation technologies may reshape how quickly you can change your imagination into reality.

8:00 a.m. – 8:50 a.m.

Advancing Collaborative Design At Sikorsky Aircraft Through VPLM Replication - Part 1 (the OEM Perspective)

Richard Parr, Sikorsky Aircraft Murali Cotah, Dassault Systèmes Roger Stumps, Spirit AeroSystems

Aerospace companies are continuously being challenged to find better ways to streamline their processes to stay competitive. Sikorsky’s Collaborative Design Challenge: “Create a global collaborative work environment for its risk-sharing business partners and suppliers”. Our solution allows an inter-active collaboration exchange between customer, design/build partners and suppliers; we call it Supplier Collaboration Environment (SCE). This session will discuss the design considerations and decisions that led Sikorsky to utilize Partial-Replication, Reconciliation and LCANAV for delivery mechanisms. Come share our experience about the first large scale implementation of VPLM Replication. This general session will be supported by a Part 2 – the Supplier Perspective featuring the Spirit AeroSystems.

8:00 a.m. – 8:50 a.m.

Collaborative Product Data Management for the Mid-Market

Naeem Dalal ENOVIA SmarTeam

Companies seeking to implement PLM face challenges including location, time, language, technology and costs. The presenter will cover DS ENOVIA SmarTeam's strategy and concepts, integration with 3DLive and new opportunities now possible with enhanced project management. He or she will also explain how to use ENOVIA SmarTeam for full collaboration beyond design, throughout engineering, and across the extended enterprise. Presentation topics will also touch on ENOVIA SmarTeam's new program management capabilities that work in a Windows-based and Web-supported environment, interlocking robust PLM capabilities with Microsoft Project.