In 2006, Bentley began developing a revised CAx strategy based on a number of key business initiatives. One of the main initiatives was to improve the concurrency of digital design and manufacturing activities for all future car projects. Join John Unsworth as he details what the initiative meant for Bentley and how the company has achieved results.

About John:
Since qualifying as a mechanical/manufacturing engineer in 1988, John Unsworth has occupied a number of positions in the CAD design, application, management and consultancy areas of automotive design and manufacturing business. He first joined Bentley in 1997 and currently occupies the role of CAD Strategy Manager at Bentley’s home in Crewe, England. In this role John has responsibility for the company's CAx strategy and continues to sponsor and exploit strong PLM-focussed ethics throughout all phases of project activities.

John has a passion for good quality design in context and DMU processes and underpins this with the need for robust product data management processes. John has pursued these process values during the design and development of the current and future Bentley product range. More recently, John has been involved in the concurrent integration of engineering and manufacturing departments in their quest to synchronize activities around the virtual design and build environments.

About Al
Al Bunshaft is vice president of IBM Product Lifecycle Management (PLM) Solutions. In this role, he leads the deployment of IBM’s vast portfolio of technology, software and services, as well as its strategic partnership with Dassault Systemes, to meet the needs of clients in the PLM space. This includes helping clients derive increased business value as they conceptualize, design, manage and build their products. Previously, Al launched IBM’s Grid computing sales and business development organization and then served as IBM’s vice president of Infrastructure Solutions and leveraged his extensive technical background to assist customers in creating on demand computing infrastructures.. From 1998 to 2002, Al lived in Tokyo, Japan, where he was vice president responsible for IBM’s System p server business across Asia Pacific. Through his more than 20 years of experience in technology, research and development, sales, and product development, Al has developed and delivered innovative enterprise infrastructure solutions on behalf of IBM customers. He joined IBM in 1984 at the company’s Kingston, NY, development labs as a programmer. Al received his Masters of Science in Computer Engineering from Rensselaer Polytechnic Institute. He also holds a Bachelor of Science in Computer Science and Mathematics from the State University of New York at Albany.

About Chuck
Chuck is responsible for IBM’s corporate relationship with DS including technology adoption, go to market, IBM sales and shared responsibility for IBM services around the DS application ecosystem. His team works closely with DS and IBM’s brands to drive business for each company as a product of our alliance.  He was appointed to this position in November for 2009. He is an IBM Certified Client Executive from the Harvard School of Business (February of 2002).

Prior to this assignment, Chuck spent five years as the Global Sales VP for IBM’s Oracle alliance, six years as Client/Business Development Executive for the JD Edwards & PeopleSoft alliance teams and served as an IBM line manager in multiple organizations for nine years. He managed IBM’s North America Architecture, Engineering & Construction industry segment for three years, and had been branch, regional and national sales manager for IBM’s CAD/CAM offerings between 1988 and 1995. He joined IBM as an industry application specialist in 1984.

Chuck received his bachelor of Environmental Design (Architecture) from the University of Kansas in 1979.  He was awarded a Master of Science in Architectural Engineering (also from KU) in 1980.  Before joining IBM, Chuck worked as an HVAC designer and Project Engineer with firms in St. Louis and Kansas City, Mo.

Our Global Making Change Work Study examined how organizations can manage change and identified strategies for improving project outcomes and closing the “Change Gap.”

Between 2006 and 2008, the share of CEOs expecting substantial change climbed from 65% to 83% - this cannot be done in an evolutionary way. The disparity between expecting change and feeling able to manage it – the “Change Gap” – nearly tripled between 2006 and 2008. Most CEOs consider their change execution inadequate – it will continue unless you really take charge. Both the key change challenges and the key success factors are “soft” issues that are difficult to manage and measure –soft stuff is the hard stuff but its where results will be. The top 20% of our sample - Change Masters - reported an 80% project success rate, nearly double the average while the bottom 20% - Change Novices – reported 8%.

We identified 4 key success factors that differentiate Change Masters from Change Novices:

• Real Insights - Percentage of organizations having a clear understanding of the change challenge
• Solid Methods - Percentage of organizations using formal methods consistently
• Better Skills - Percentage of organizations using change managers for change projects
• Right Investment - Percentage of project budget invested in change management

Greater than the sum of its parts - Although action on individual facets brings benefit, only in combination do they result in an outstanding increase in project success and that can help companies to make the change to PLM 2.0 work. Today’s dynamic environment is causing organizations to re-frame the traditional view of what “normal” is and PLM cannot afford to be relegated to just Engineering or Product Development but must move upstream. Mastering Change while adopting PLM 2.0 – The whole IS really more than the sum of its parts.

About Richard and Kent
Richard Cozzens is author of the first book on CATIA V5. This book, the CATIA V5 Workbook has been used by universities and companies all over the world. Richard was also one of the first to develop a Web-Based Training site for CATIA V5, the CATIA V5 Workbook.com. Richard has also authored the Advanced CATIA V5 Workbook as well as several other CAD Workbooks and numerous other publications. Richard has 12 years experience in the Aerospace industry working as a Manufacturing Engineer, Tool Designer, Engineering Manager, CAD Specialist, and in Research and Development. In the last nine years, Richard has been teaching Design Technology classes at Southern Utah University and is currently working on his PhD.

Kent Riches is the owner and founder of Air-Tech Streamlining, a San Diego based company that is the largest manufacturer of fiberglass motorcycle products in the world. Kent Riches has designed many award winning show bikes, as well as hundreds of magazine project bikes, exotic futuristic motorcycles, and race bikes. He has designed bodywork for the factory Honda, Yamaha, Kawasaki, Suzuki, and Buell road race teams as well as design work for the factory Kawasaki drag race teams.