PLM Summit Featured Speakers
Here are just a few of the many speakers that will be highlighting the PLM Summit on Monday, April 20, 2007 in Las Vegas.  Check back soon to review the technical session grid for exact presentation times.

 Monday, April 30, 2007

PLM Summit Welcome Message
	Scott Baker COE President
COE President Scott Baker officially opens the COE 2007 Annual PLM Conference & TechniFair with a welcome message to all attendees.

Innovation & Collaboration
	Philippe Forestier Dassault Systèmes, Executive Vice President Network Selling
About the Speaker: Philippe Forestier, EVP Network Selling and member of Dassault Systèmes’ Executive Committee, is in charge of developing Dassault Systèmes’ business by leveraging its ecosystem.  Based in Boston, Mr. Forestier also contributes to increasing visibility throughout the Americas. He is a true company “pioneer” as one of the first three members of Dassault Systèmes and part of the original development team that created CATIA.  Mr. Forestier joined Dassault Aviation in 1974, working on the R&D team formed to develop CATIA.  In 1981, he transferred to the newly-created Dassault Systèmes and continued in R&D until 1984 when he became manager of the new Marketing and Technical Support division.  In 1988, Mr. Forestier became R&D Director of Industrialization and Customer Support for Dassault Systèmes’ entire product range and, in 1993, became Director of CATIA-CADAM Marketing and Services.  Mr. Forestier was assigned to the United States in 1995 as Vice President of the Americas Market Development.  In 1996, he became head of Dassault Systèmes America.  In 1999, he was appointed Executive Vice President of Sales and Marketing for small and medium sized businesses (SMB) worldwide.  He returned to France at the end of 2001 and was appointed Executive Vice President, Alliances, Marketing and Communications in 2003.  Philippe  Forestier is a graduate of France’s prestigious Ecole Nationale Supérieure de l’Aéronautique et de l’Espace.  He is married with three children.

Geoffrey Rogers                                                                             Vice President, PLM Americas, IBM

About the Speaker: Geoffrey Rogers is currently Director of IBM's Product Lifecycle Management organization in the Americas, covering all sales of IBM's PLM suite of solutions from Dassault Systemes.  Geoff has over ten years experience with IBM with manufacturing and industrial sector customers, spending the last six years in the PLM organization in marketing, business development and sales management positions.  Prior to joining the PLM organization, Geoff worked several unique projects in the industrial sector, including start up of IBM's telematics business, as well as marketing roles in plant floor and telephony solutions.  Geoff joined IBM following completion of his education at the University of Notre Dame as a Summa Cum Laude graduate in business.

Experience Innovation with PLM
	Bernard Charles Dassault Systèmes, President & CEO
PLM (Product Lifecycle Management) as the next era of product development capability is becoming a reality today. Building on previous generation business practices such as DMU (Digital Mockup), PLM provides the potential for manufacturing companies to significantly improve their product development activities by integrating corporate operations and simulating the complete lifecycle of a product as well as the means and methods required to produce and maintain it. PLM is based on 5 fundamentals that include: - a focus on end to end business processes optimization, - a unique, shared & unified Product, Process and Resource model, - solutions architected around 3D Engineering & Manufacturing and Enterprise collaborative Hubs - the services and technology to help corporations exploit Next Practices and manage key Intellectual Property - And an open object architecture and community that ensures full solution coverage and facilitates deployment. The V5 Architecture is increasingly becoming the de facto open and standard offer for PLM today. Effective PLM implementations, relying on Dassault Systèmes’ industries Solutions & optimized Best Practices are enabling new product development capabilities, from system engineering to product simulation to shop floor automation and are bringing direct return of investment. This session will highlight Dassault Systèmes unique vision, strategy and PLM portfolio and will focus on today’s Market businesses & trends. Some examples of emerging new technologies will also be uncovered, establishing V5 capabilities as today’s & tomorrow’s unmatched lead for innovation.

PLM: The Great Business Enabler
	Albert Bunshaft Worldwide Vice President, Product Lifecycle Management, IBM
In this session, Al will share his vision of where the industry is headed and the key role that IBM and other vendors will play in shaping the future together with clients. This includes delivering the tools that will help businesses meet the ever-increasing demand for more efficient design and delivery of products while speeding time to market and reducing costs. He will explain how the broader role of PLM is, for many companies, becoming the key enabler for business success. About the Speaker: As leader of IBM’s PLM business, Al is responsible for delivering solutions to IBM's clients that help turn innovative ideas into compelling products. This role includes marshalling IBM’s vast portfolio of hardware, software and services, as well as leading its long-standing strategic partnership with Dassault Systemes, to meet the changing needs of clients as they conceptualize, design, manage and build products. Al joined IBM more than 20 years ago as a programmer/engineer and spent significant time in developing advanced 3D graphic subsystems to support CATIA and other engineering applications. He has held a variety of executive positions in systems development, graphics development, business line and ISV management. Most recently, he led infrastructure solutions inside IBM’s Systems and Technology Group and was focused on implementing grid, virtualization and other IBM emerging technologies with many of IBM’s largest customers. He has served as partnership executive to several major automotive and aerospace companies. In this role, he helped foster the transition from physical to digital design and was involved in delivering the technology to support development of the first automobile designed through an all-digital process. His graphics subsystem work and that of the teams he led is still represented in UNIX and in the Windows operating system.

Automotive Industry: Using Product Lifecycle Management to Support the Bentley CAX Strategy
	John Unsworth CAD Manager, Bentley Motors Ltd.
The presentation is an insight into how the luxury car manufacturer approached the development of an expanded PLM focussed CAx Strategy. The presentation starts with a brief look at the current Bentley products and its CAD history. Covered next is Bentley's Virtual Design Process and how this is enhanced by strong Design in Context, DMU and CAD Data Management Processes, which form an integral part of the revised strategy. The methodology used to develop the strategy will be described and how strong PLM ethics highlighted the need for improvements in the integration of Bentleys Digital Engineering and Manufacturing worlds. Specific information will be given on the role that ENOVIA, CATIA and DELMIA products have played in realising and maturing this strategy. Finally the current implementation status and future next steps will be discussed. About the Speaker: Since qualifying as a Mechanical/Manufacturing Engineer in 1988 John Unsworth has occupied a number of positions in the CAD Design, Application, Management and Consultancy areas. He first joined Bentley in 1997 and currently occupies the role of CAD Manager. In this role John has responsibility for the development and application of the Bentley CAx Strategy and management of a team of 9 CAD specialists. He has a passion for good quality Design in Context and DMU processes and underpins this with the need for robust CAx Data Management Processes. John has pursued these process ethics during the design and development of the current and future Bentley product range. Currently he is involved in expanding the strategy to improve methodologies and processes inside Bentley Manufacturing departments.

Deploying a Common PLM System Across Multiple Business Units and Cultures
	Philippe Martin Deputy CIO, Faurecia
About the Speaker: Philippe Martin is managing IT operations for Faurecia, which notably includes system operations, applications development, IT projects and user support. Under his direction, a common PDM application based on MatrixOne was implemented across all Faurecia product groups, with a total of 5000 users in over 30 sites worldwide. Faurecia is a leading automotive supplier, based in Paris, with sales of 11 billion euros. Prior to joining Faurecia, Philippe Martin held senior positions in information technology management, notably with Schlumberger where he lead an ERP and PDM standardization process in its industrial activities. He also worked 9 years as a consultant. Philippe Martin holds an electrical engineering degree from the Lausanne Federal Polytechnic School and an MBA from IMD.

 

The Challenges of a Tier-One in the new Collaborative Aerospace Environment
	Phil Bjornsson Design Technologies Manager, Goodrich Aerostructures Group
As part of the Technical Support organization, the Design Technologies group encompasses Engineering Check and Digital Mock-Up (DMU), is responsible for the development and implementation of a Model Based Definition (MBD) initiative, and additionally provides Design and PLM application support to the Aerostructures user community. About the Speaker: Phil Bjornsson is the manager of the Design Technologies Group at Goodrich Aerostructures.  Phil has over 30 years of aerospace experience with several companies throughout the world, and has worked in a number of roles, from Airframe Manufacturing Assembly to structures design.  He joined Aerostructures in 1987 as a Senior Design Engineer and has been in an Engineering Design Leadership role on a number of Nacelle System programs, including the Boeing 787 Dreamliner.   In his current role as manager of the Design Technologies Group, the main focus is on developing a strategic direction for the implementation of PLM tools and processes.  These support and align Goodrich’s Lean Product Development Process vision to meet their customers’ and partners’ new business model expectations.   Goodrich Aerostructures has been awarded contracts to supply the Nacelle Systems for the Boeing 787 Dreamliner and the Airbus A350 XWB.  As a result of these awards, significant changes were made to Aerostructures’ business model for collaboration with the OEMs and other program partners.  Aerostructures has been challenged with the simultaneous design and development of two nacelle systems for two different engine types per program (four in all) in 30 percent less time than previous programs. This is an industry first, never before accomplished.  V5 PLM and Lean Product Development are enabling Aerostructures to meet these new challenges.

Lean Development driven PLM at Johnson Controls Interiors Experience
	Rick Sturgeon Johnson Controls, Executive Director of Global Engineering Operations
JCI has been implementing PLM in its interior experience division for over 5 years. CATIA V5, VPM, Matrix 1, and various other supplier integration, purchasing, and manufacturing systems have been deployed globally. Over the last 18 months JCI has refocused its PLM efforts to enable LEAN Development as practiced at Honda and Toyota. This transition to LEAN Development practices has resulted in an increased focus on our PLM strategy and its support of LEAN. Engineers are expected to define the new products in CATIA, building from existing Core Parts, using KBE (Knowledge Based Engineering), realtime cost estimating, and design for manufacturing. A front loaded engineering process, with on time delivery of complete engineering deliverables at gates throughout the lifecycle, with minimized engineering effort and reduced overall cycle time will be discussed.   Johnson Controls (JCI) is an over $30B global leader in interior experience , building efficiency and power solutions. The company provides innovative automotive interiors that help make driving more comfortable, safe and enjoyable.   About the Speaker: Rick Sturgeon is the executive director of global engineering operations for the Interior Experience (Automotive) Division of Johnson Controls. In this position, he manages the global engineering operations function supporting the Seating and Interiors product development teams with physical models, Finite Element Analysis, physical prototypes, testing, CAD, PDM (product data management), release, change control, operational six sigma, lean development process flow, and engineering metrics. He joined Johnson Controls in 2002.  Prior to joining Johnson Controls, Sturgeon served as Director of Global Service Delivery at General Motors Corporation, where he was responsible for all IT operations, infrastructure vender sourcing, infrastructure project rollouts, and IT Security for General Motors globally. Sturgeon also held the positions of Chief Technical Officer for SourceAlliance (an online marketplace for the electrical products industry); national practice director of E-Commerce and product data management at KPMG; chief information officer (CIO) of the Cummins Engine Company; vice president of information technology at General Instruments (Motorola); and engineering manager of advanced technology at AlliedSignal Automotive. He earned degrees in Electrical Engineering and Chemical Engineering from the Ohio State University and is a Registered Professional Engineer.

Building Blocks to Effective PLM: Characteristics for Success
	Laurie Harbour – Felax President, Harbour-Felax Group
About the Speaker: Laurie Harbour-Felax has 18 years of experience providing the automotive industry with benchmarking, manufacturing assessments, performance enhancement and strategic planning. She is currently president of the Harbour-Felax Group, responsible for directing the company’s daily activities, strategy, business development and industry diversification.    Laurie works closely with automotive and manufacturing companies and their suppliers to analyze their strengths and weaknesses identify existing gaps and risks and develop a strategic transformation process to achieve sustainable improvements, ultimately mitigating risk and improving the health of organizations. Laurie’s passion is the supplier community – particularly small and middle market suppliers. Her company’s programs are designed to help companies develop a proactive supplier-development program that focuses on reducing risks among their supplier base.

Challenging the World Land Speed Record
	Ed Schadle Driver/Project Manager, North American Eagle
	Keith Zanghi Director of Operations, North American Eagle
	Steve Wallace Scientist, Data Acquisition, Systems Engineer, North American Eagle
The North American Eagle project will be featured at the 2007 PLM Summit, as a part of the COE PLM Conference and Technifair on April 30, 2007. The team will highlight the use of Dassault Systèmes software in the design of the 56-foot long North American Eagle™ and show how companies like INCAT®, FARO Technologies and Verisurf Software provide the tools necessary to bring the World Landspeed Record back to North America! About the Speakers: Ed Shadle Owner and Project Manager, Ed uses his 30 years of project management experience with IBM Corporation to coordinate and oversee the entire project.  He also drives the car and participates in other land speed racing efforts with cars competing in the Roadster and Lakester classes. Keith Zanghi Keith has been with the team since the very beginning. For the last seven years Keith has given the team expert technical assistance in the engineering and design process. As the Director of Operations, he is responsible for the overall running of the car and on-site operations. Lately, he has concentrated on sponsorship recruitment. Keith is employed at the Boeing Airplane Company, as a manager at the Machine Structures: Skin and Spar located in Fredrickson, Washington; just down the street from the NAE™ Race Shop. This division builds wings and stringers for the full line of Boeing Aircraft. Steve Wallace In 1977 Steve began working at NASA/Ames Research center, attended De Anza College and San Jose State University, Joined Varian Associates, in Palo Alto, CA, in 1980 where he designed equipment for RADAR testing and Traveling Wave Tube manufacturing. Currently employed at Boeing, Steve's projects include machining technology development, sensors, and data acquisition. He serves on two ASME Machine Tool Standards committees.