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| G-1: Workshop Introduction and Orientation |
Scott Baker, Automotive Workshop Committee Chair |
Join Scott Baker, Automotive Workshop Committee Chair, as he welcomes everyone to the COE 2008 Industry Workshop — Automotive. Scott will highlight the workshop’s technical educational and training opportunities, introduce the COE SolutionsFair and encourage everyone to take advantage of the many networking opportunities. Hear the session track overview and gear-up for your experience at this unique workshop. |
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| G-2: State of the Automotive Industry |
Dutch Mandell, Editor & Associate Publisher
AutoWeek |
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The COE 2008 Industry Workshop - Automotive committee is proud to announce the Keynote speaker from AutoWeek magazine, Dutch Mandel. Dutch has more than 23 years experience in the Automotive publishing industry and has served as editor and associate publisher of AutoWeek magazine for more than a decade; the longest serving editor in the 50 year history of the magazine.
Using his vast experience evaluating vehicles throughout the automobile industry, Dutch will provide his insight on the ‘state of the Auto industry’, focusing on how perceived quality, fuel economy, and total vehicle engineering, etc, are important for producing the great products that companies will need to survive the current downturn and prosper in the future. He will share his views on how innovation and strong collaboration, between engineering teams and between engineering/manufacturing/marketing/etc, manifest itself as an exceptional production vehicle. When the rubber hits the road, how can you tell what kinds of team/company made you stand up and notice their vehicle (a highly innovative and integrated or non-responsive and old school organization)?
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About the speaker:
Dutch Mandel has spent way too much time around things automotive, which makes him ideally suited to be editor and associate publisher of AutoWeek, the only weekly car magazine in the United States, a position he’s held since January 1997.
Dutch, 50, grew up with a succession of semi-exotic cars in the garage of his parent’s Northern California home including a 1953 C-Type Jaguar, a Lotus Cortina and a fifties-vintage Stanguellini formula junior race car. Dutch counts among his automotive toys a 1966 E-Type Jaguar.
Mandel earned a bachelor-of-science degree from Lewis and Clark College, Portland, Ore. He also earned a business fellowship from the University of Denver, and a special political science certificate from the University of Melbourne, Melbourne, Australia.
After college Mandel followed the road racing circuit as public relations director—and motor home driver and sous chef—for Garvin Brown Racing whose driver, Danny Sullivan, earned fame spinning and winning at the 1985 Indianapolis.
Mandel’s writing career includes being senior editor of scuba-diving magazine Sport Diver, he was associate editor of Backpacker and Ski X-C magazines, he wrote advertising copy for Mercedes-Benz, and was senior editor of Sports Car Graphic. For the past 24 years he has worked in several capacities with four of the more than 30 publications owned by Crain Communications, Inc., parent company of AutoWeek.
He lives in Grosse Pointe Farms, Michigan, with his wife, Rebecca, and their three-boy pit crew: Jake, 19, Clay 16, Matt 15.
Mandel has also worked closely in the creation and development of the television show, AutoWeek, which for eight six years appeared on the Speed Channel. He also has written and voiced a weekly, consumer-focused automotive radio commentary for WJR radio in Detroit. |
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| G-3: Engineering Knowledge Management |
David Fedler
Tata Technologies iKS |
What is engineering knowledge management and why is it important to automotive companies? PLM technology is leveraged today as a key enabler of “anytime, anywhere” engineering and manufacturing. While the technology is very robust and applicable, many companies and their supply chains find a gap in the real productivity and innovation gains they expect to receive. While most agree that this gap can be closed by adequately leveraging tacit and explicit engineering knowledge assets, studies demonstrate that this isn’t happening. In fact, a study by Gottlieb Dutweler Foundation estimates that only about 20 percent of corporate knowledge assets are being used today. Automotive companies that are going to be successful in the global environment will leverage engineering knowledge management strategies. This presentation will examine engineering knowledge management, deployment best practices, and an automotive OEM case study in which many audience members participate. |
About the speaker:
David Fedler is the Chief Knowledge Officer at Tata Technologies iKS based in Denver, Colorado (www.myigetit.com). Over the past eighteen years, David has been responsible for developing knowledge management and education strategies with global companies including General Motors, Ford Motor Company, The Boeing Company, General Electric, United Technologies and Williams F1. |
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| G-4: What will Virtual Car Development be Tomorrow? |
Olivier Sappin, Director of Automotive Industry Solutions
Dassault Systèmes |
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After the recent announcement about V6R2009, Dassault Systemes will explain the PLM 2.0 vision and strategy to address the unique challenges of automotive manufacturers and suppliers. The Value of V6 for Automotive processes will be articulated and demonstrated.
About the speaker:
Olivier Sappin, Automotive Industry Director, has been working in Dassault Systèmes since 1995. He started as a CATIA specialist in Shape Design & Styling solution in CATIA Industrialization Department. He then joined the Marketing & Support organization in 1998 where he specialized in high-level customer support in the Body-in-White domain and took the leadership of the Styling & BODY team in 2000. From January 2003, he has responsibility of WW Automotive Solutions.
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| G-5: The Future Automotive Enterprise and PLM Innovation |
Paul Silver, PLM Automotive Program Manager, Americas/Worldwide
IBM Corporation |
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Although there are no guarantees for success in today’s tumultuous automotive industry, it’s imperative to maintain competitive perspective regarding new industry priorities, mutual global challenges & innovative solutions. Paul will share insights from IBM’s latest Automotive 2020 report ‘Clarity Beyond the Chaos’, review a new series of PLM innovation resources, and will also present results from IBM’s latest annual global CEO survey - including the ‘five imperatives for the auto industry’ to better ensure your success in building your enterprise of the future.
Co-presenting will be Steve Nykerk, IBM GBS, who will summarize the results of a detailed PLM study based upon IBM efforts with the University of Michigan Transportation Research Institute, Cranfield University in England and Ruhr University Bochum in Germany. Together, the four organizations conducted a combination of interviews and surveys with automotive industry directors and managers, and other experts in automotive engineering and information technology, and Steve will share their enlightening results.
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About the speaker:
Native of Michigan, Paul has over two decades of experience working with leading OEMs & suppliers in the automotive industry. He began his career at IBM as a PLM automotive solutions specialist, then successfully managed IBM PLM business partners in the U.S. & Canada, and is now automotive programs manager for IBM PLM Americas & Worldwide. He has also trained PLM consultants in Europe, Korea, Japan, and North & South America. Paul has an AS degree in Computer-Aided Engineering, a BA in Business PR & Marketing, and also completed his MBA at the University of Michigan. He currently serves as president of GLACOE, one of the largest and longest established CATIA user groups in the U.S. |
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| G-6: GLACOe and Western Michigan CATIA Users Group |
Paul Silver, IBM Corporation
Jeffrey Roark, Johnson Controls |
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