Impact of the Cloud: Three Case Studies

From designing a perfectly shaped tea spout to creating shelving displays that sell, or managing architecture projects of massive scale, business owners have found the Dassault Systèmes 3DEXPERIENCE platform on the cloud allows for greater efficiencies, collaboration, and access to a wider toolset without costly investments of traditional data storage. Here are a few examples of how experts across industries are leveraging this application.     

Time-Honored Design Meets Virtual Production

Earlier this year, French porcelain manufacturer Bernardaud began using the My Product Portfolio on the Dassault Systèmes cloud to transform its product development process. Based in Limoges, France, the 150-year-old luxury porcelain company manufactures two million pieces annually, with each piece requiring at least one week for completion and fifty artisans to produce. In order to accelerate their creation process, while maintaining their time-honored decorative arts technique, the company used the cloud as a means of digitalizing the product development process.

Using the cloud application, Bernardaud can create 3D virtual models that let artisans experience shapes, colors, decorations, and more, to validate the design. The manufacturing process can be virtually simulated, allowing artisans to account for changes in size that can occur during firing. Detail-oriented questions could be explored, such as whether or not the shape of a teapot’s spout would prevent drips, without costly physical prototypes.

With customers expecting a high-level of quality and functionality, and the need to innovate and maintain pace with modern production techniques, the cloud-based application allows Bernardaud to streamline processes and more efficiently deliver carefully crafted porcelain home goods.

Shelving That Sells

Distributed in 176 countries, WD-40 can be found in sporting goods stores, supermarkets, automotive shops, and more. And while the iconic blue and yellow can is easily recognizable, this was not enough for the WD-40 France team. Faced with the challenge to increase market penetration throughout Europe, they sought effective category management with greater control over retail display. At the time, their planogram software developed black and white 2D renderings of shelving displays, then printed on paper for retailers, in hopes it would translate to an effective in-store display. More often than not, this did not make the grade. 

In need of a refresh, Visiativ Retail, a Dassault Systèmes business partner, helped WD-40 France switch to Perfect Shelf, an industry solutions experience and 3DEXPERIENCE platform on the cloud. Gone were the 2D, black and white print-outs, replaced by vivid color 3D displays with realistic store layouts that could be reviewed on a tablet for the WD-40 rep and retailer to review and make adjustments together in real-time. With this tool, they could factor in lighting, display widths, and even customer interaction. Looping in the retailer at this early stage, and in such detail, allowed for more pertinent feedback and ultimately a stronger partnership.       

The WD-40 France team chose the cloud-based version of Perfect Shelf to leverage its many benefits without the added cost of infrastructure, data storage investments, or required IT skills. As their goal was to expand across Europe, the cloud allowed remote access and easier collaboration with other European subsidiaries and retailers. Partners across the continent can now share ideas and strategies to be replicated and deployed anywhere.

From Dream to Drawing and Reality

Computerized architecture plays a vital role in bringing designs to life. However, as projects become larger and more complex, software with speed and accuracy is critical. This was exactly the problem Kengo Kuma & Associates (KKAA) faced as their body of work and complexity of projects grew.

To remedy this issue, KKAA looked to the 3DEXPERIENCE platform and its Design for Fabrication industry solution experience. The software’s CATIA application allowed for greater accuracy and volume of data, as well as revision history. Previously, the team had no way of reviewing past modifications, and, with increasing amounts of data, the software would typically lag or crash. Tomohiro Matsunaga, KKAA lead engineer for 3D modeling, noted CATIA’s technical prowess, “It’s almost like there’s nothing you can’t make. The software is always stable, even when you’re working with many different parameters. Data never weighs the performance down, either, which is a big plus.”

As KKAA’s offices expand, it is critical that each project maintains the “Kengo Kuma” design philosophy. Whether designers are in France or China, the integrated nature of the cloud allows Kuma to share his vision across the organization to ensure consistency and brand integrity. With greater access to shared information and expertise, the firm can pool their assets into an integrated platform that all employees, from executive to entry-level, can benefit from.  



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