The Future of Fashion
Dassault Systemes’s 3DEXPERIENCE platform enables the innovations of many obvious industries, including aerospace, architecture, engineering and transportation. But the software is also leaving its mark in more unexpected areas. The fashion industry, which faces pressure to produce timely, on-trend products on a seasonal basis to meet consumer expectations, is one such example. FashionLab, the Dassault research lab dedicated to the fashion industry, explores the ways in which engineering technology can be used to supplement the creative side of design. The ultimate goal: to shape and improve the future of fashion.
French fashion designer, CEO and FashionLab partner Julien Fournie’s couture company was the first within the industry to leverage the 3DEXPERIENCE platform to manage many aspects of the business, including materials, suppliers and budget. Fournier’s entire fashion collections are stored and managed through the 3DEXPERIENCE platform. The software’s Cloud capabilities make them accessible from all locations. Projects are started by capturing the fabric needs and then prototypes are developed; all pictures and notes taken during this process can be entered into the software, as well as relevant information about suppliers and their costs.
Fournie described the software as “a magic tool” that is proving itself to be “the future of fashion.” Before incorporating its use into his business processes, managing collections required a significant amount of time to organize. “Nowadays, we just have to click. It’s very quick, useful — that’s all,” he concluded.
3D design software is also proving to be a disruptive force that is leaving its mark on the fashion industry. CATIA software enables designers to simulate three-dimensional prototypes of a product that mimic exact design and functionality on a computer. Designers are thereby able to ensure that their vision will work without the need to build a physical prototype. The benefits include reduced design time, reduced costs and an ability to quickly experiment with different colors and styles of a final product, making changes as needed. Francois Quentin, a luxury watch designer for 4N and FashionLab partner, utilized this technology to simulate the movement of the intricate and interconnected internal mechanisms of his watches.
Fournie used CATIA 3D design software in the recent design of a winged head accessory before manufacturing them using 3D printing.
FashionLab’s dedication to bringing cutting-edge technology to the creative world of fashion opens the door to exciting opportunities to future developments within the industry. Businesses can utilize these software platforms to increase design efficiency, reduce costs and, ultimately, have a greater impact on consumers. While some may worry that technological advances may negatively impact craftsmanship, the reality is that they provide new methods that can lead to increased innovation and creativity.