Session Title: Systems Engineering
Presenter: Michael Lalande - Director – Automotive/Transportation Industry Consultant; Dassault Systèmes
Date: November 1, 2011
Time: 11:00 am EST
Systems engineering is not a new discipline for automotive OEMs and suppliers. So, why is it that many feel the discipline is under-utilized or not utilized at all in main-stream development? If we examine the development activity in today’s leading OEM’s and suppliers, there can be no doubt that product development in automotive is a complex and intensive activity. Several disciplines are utilized with many specialized skills deployed throughout the lifecycle of the typical automotive product. We can point to several tools that seem to indicate the presence of systems engineering, yet the ability to clearly define whether or not, or to what degree, we leverage systems engineering is still difficult.
Mike Lalande has held leadership positions in the Automotive industry for over 25 years. His current responsibility in the newly formed industry sector organization at Dassault Systèmes (DS) is to develop the overriding business strategy for the automotive segment by defining, testing and implementing industry specific “go-to-market” plans. In addition, he is responsible for alliance development for automotive including identifying, building, and managing long-term relationships with strategic partners in the industry.
Prior to Dassault Systèmes, Mike held various positions in Product Development at General Motors. Specific responsibilities included: creation and execution of the GM PLM strategy, global technology manager for human/vehicle integration and also, the development of content and timing plans for vehicle exterior components (including those from North America, Germany and Brazil). Before GM, Mike spent 10 years at IBM where he was the Automotive Brand Manager for IBM’s engineering solutions for North America.
Mike earned his Bachelor’s degree in Industrial Engineering from Wayne State University (Detroit) and an MBA from New York Institute of Technology