Immersive VR Is Beneficial to CAD: Dassault Systèmes

Immersive VR Is Beneficial to CAD: Dassault Systèmes
ARNnet (Australia) (09/16/14) Budmar, Patrick

Dassault Systèmes (Dassault) reports that immersive virtual reality is increasingly being used for computer-aided design (CAD). As a result, Dassault will develop a “cave” at its Paris headquarters where 3D environments can be recreated. Virtual reality has certain benefits over flat screen technology. For one, virtual reality allows products to be designed "in the context of the way it will be used or applied." Philippe Forestier, global affairs and communities executive vice-president for Dassault, says proof can be found in how some companies are designing shampoo bottles. Often times a customers will buy a bottle that catches their attention. Virtual reality technology helps companies simulate customer reactions by using eye tracking software. That software can help companies determine what products stand out and why. However, virtual reality can be expensive but new technologies are making it more affordable.

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